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Tips to Creating a High-Performance Board

Posted by Cameron on November 30, 2009
Board of Advisors

Obama's advisers
Many CEOs miss out by not implementing a board for their company. As a CEO coach, here are some keys that i can share in creating a high-performing board:

1. Know what a board does: The board advises and helps hold accountable the CEO and leadership of a company. The Board of Advisors can be comprised of any mix of internal and external members the CEO wants.

2. Recognize difference between Board of Advisors and Board of Directors:  This hit me while I was speaking to a group of EO members before a Berkshire Hathaway shareholders meeting in Omaha.  A Board of Advisors cannot fire the CEO while a Board of Directors can.  This difference calls for different people on each type of board, and it’s important to scout for them differently.

3. Have a clear painted picture: The more clearly a CEO paints the picture for the board, the better advice the board will give. See more on that here. You want the board to be thinking ahead of where the company is today. Too often board members get embroiled in tactical, day-to-day or urgent matters when their time would have been better spent discussing the balance sheet, or how they’d handle things like massive currency fluctuations, recessions, continued hyper-growth, etc. One of the board’s goals should be to stay ahead of the vision of the company.

4. Find the right people: Look for company builders for your board. Too many people make the mistake of putting lawyers and accountants on their board, whom tend to give advice around why you shouldn’t do things versus what you should do. Entrepreneurship is risky, and taking advice from employed lawyers and accountants can significantly stifle your growth or misdirect you.

5. Get a 3-5 year commitment: Stack your board with company builders that are LONG TERM.  This will cause them to have a vested interest in the outcome and allow them to get deeper into the psyche of the company.  Fly-by-night experts should only be used for certain tasks, not long-term projections and ongoing advice.

6. Surround yourself with giants: Taking advice from people who have led companies larger than yours is critical as you grow, and the complexity of your systems and strategic issues evolve.  Find people that intimidate you a little bit.  This will cause a reverence and respect, and it will be easier to take their advice.

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3 Comments to Tips to Creating a High-Performance Board

Matt Corker
November 30, 2009

Great advice Cameron! Creating a board is one thing – any tips on managing/working with them?

Andrea
December 1, 2009

Also, in reference to #2 above, a Board of Advisors is strictly there to advise the company on how to improve the business, offer their 2 cents on important business decisions and make themselves available to the company founders outside of scheduled meetings. All they can really do is help you become successful and support your company values and vision.

Its one the best thing we did in the Smart Cookies. we hired a kickass board that has been invaluable to our business.

Scott Allison
July 14, 2010

“Too many people make the mistake of putting lawyers and accountants on their board, whom tend to give advice around why you shouldn’t do things versus what you should do.”

You’ve summed up a hugely important issue in one succinct sentence – this is gold. Decent advisors should be other business people like you, but at a more advanced stage.

Find entrepreneurs. They will certainly tell you what not to do, but unlike the advisors it’s from a commercially minded entrepreneurs viewpoint.

A further note of caution… don’t hire your retired Uncle who was high up in some major Fortune 500 company. If you want to build a company like that, fine.

i.e. choose your role models appropriately to match your and your business’s ambition.

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