Have your potential employees read your Painted Picture before their first interview so they’ll know if the job/culture will feel right to them. Doing this ideally weeds out unqualified candidates.
One bad apple can spoil the whole bunch. You don’t want an employee that doesn’t want to make your Painted Picture a reality—not only will they be a drain, but they’ll bring others down, too.
How do you ensure that you don’t hire someone like that? I tell the CEOs that I coach to set up an email auto-reply so that all candidates sending their resumes to your company via email instantly get a response that says, “Thanks for applying to work for us. Please read the attached Painted Picture that describes what our company looks and feels like three years out. If this sounds like the kind of company you’d like to help build, send us an email with the words, ‘please interview me’ in the subject line.”
It’s an awesome system that saves everyone so much time by not interviewing candidates that don’t like what the future has in store for them. It also shines a spotlight on candidates who are paying attention, and take the time to send a reply back following your directions.
Also, have all of your employees and suppliers re-read the Painted Picture every quarter. When every employee reads it, the process of alignment starts taking place. Every quarter, have each person read the Painted Picture quietly and circle the key words or sentences that resonate with them. Then go around the room have each person read out the areas they like. It provides alignment for the whole team before the brainstorming process takes place, and can assist in planning and prioritizing future projects.
For more information on this topic, check out: Building a World Class Culture.