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Start Saying ‘NO’ More

Posted by Cameron on February 09, 2010
Focus, Time Management

Are you struggling to stay on task?  Do you often feel like you are jumping from here to there and back to here, only to forget where here was?

Good news: You’re not alone.

Bad news: If you don’t fix it, you will be alone (with a struggling business).

Tom Peters, the author of In Search of Excellence ,used to say you need to be a “monomaniac with a mission.

True leadership is saying no more than you say yes.  Saying no will allow you to focus on one project rather than taking more on.

As a CEO coach, I always tell my clients that multi-tasking may make you feel busy, but it doesn’t drive results.  It’s impossible to get real results while doing two things at once. One of the core things the CEOs I’m mentoring benefit from is me helping them say no to the big shiny objects they are attracted to starting as entrepreneurs.

pic: foxnomad

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6 Comments to Start Saying ‘NO’ More

Bobby Casey
February 9, 2010

Great photo Cameron. Great points you are making here. I too find myself distracted and off focus frequently.

Cameron
February 10, 2010

Thanks Bobby. Hope you’re awesome. It’s hard as a leader to say no. a) to oneself and b) to your team. It’s too easy to say yes though.

Growth is about getting the critical few things done, versus the important many.

Jessica Eaves Mathews
February 10, 2010

Cameron,
So true and so hard to remember at times! I am so guilty of multi-tasking all the time! One trick I use is blocking off time slots on my calendar to work on a specific project, and nothing else gets my attention during that time slot. It really helps. Clearly, I’m not doing that now, since instead of working, I’m commenting on your blog! Back to work! :-)
Jessica

Kevin Ashcroft
July 20, 2010

Couldn’t agree more.

All you end up doing is many things poorly or not as good as you could have.

I’m trying to get better at this, recently I realised how bad it was when in a hotel room one morning.

I was brushing my teeth and after circa 5 seconds I started thinking, what else can I be doing whilst brushing my teeth.

I’m always thinking what else can I do to be more productuve and effective which often takes me back to doing many things at once.

However, it’s only when you step back and realise how counter-productive it actually is, do you get the lightbulb moment!

My lightbulb moment was the example above.

Great advice Cameron.

Kevin

Cheryl Dawn
October 23, 2010

Thanks for the the blog comment on this Cameron. I am so attracted to those ‘big shiny objects’ you speak of. I had a new one placed in front of me this week. I pulled a soft ‘no’ with a “show me how you think it can work without any of my time or money invested before it pays off” response. It will be interesting to see if it comes up again anytime soon. Cheryl Dawn

Mark Callahan
May 27, 2011

Fantastic advice Cameron. Steve Jobs of Apple said something very similar about the iPod:

“”People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully,” Jobs said.

Source: http://www.appleinsider.com/articles/11/05/17/steve_jobs_to_nike_ceo_get_rid_of_the_crappy_stuff.html

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