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If The Rate Of Change…

Posted by Cameron on July 27, 2010
Marketing

If the rate of change outside your business, is greater than the rate of change inside your business, you’re out of business.

I was in Austin, TX this week at an EO Member’s company.  At lunch we went for a drive and they showed me a HOT trend in Austin.  Food Trailers.  And these are not your dad’s hot dog stands either.

Some of the hottest, trendiest restaurants & chefs in Austin are setting up remote restaurants in food trailers.  This is upscale fast food.  Upscale food trailers.

Think NO overhead. LOW cost. CLOSE to your customers.  And great expansion strategy that’s way out of the box.

How is your industry changing ?  I’d love to hear…

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3 Comments to If The Rate Of Change…

Hop
July 27, 2010

Love these. Hipster carts and cart corrals have sprung up all over Portland.

Sean Costello
July 27, 2010

Insightful – and thanks the the timely share!

There could have been no better motivator than this type of economy to motivate skilled artists of all sorts (from chefs to service professionals) to reduce any unnecessary overhead, and just focus on delivering their core service – plain and simple, and that much better because of the focus.

Nice.

Thorsten Ertel
August 6, 2010

Great Post! :-)
Once my father in law (owner of a Restaurant for over 30 yrs.) said to me:
You may get older during the years, BUT your business has to stay young and close to the people.

Thanks!

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