I first saw this video in the late 1980′s and was floored then by the way Steve Jobs led this retreat.
He’s a genius in action. He keeps interrupting to keep the team focused on priorities. Love the open & respectful debate from the team.
This is vision… This is leadership…
I was buzzing when I saw it roughly 18 years ago. Hope you do to.
For more information on this topic, check out: Building a World Class Culture and Leadership at 100MPH.




November 22, 2011
Thanks for sharing this, great example of a leadership brand. Also interesting to see the communication of that brand through image – the evolution of the black turtleneck.
See image of Jobs at Apple first time around- suit & tie, Next – suit, tie, then no tie open shirt, then turtleneck underneath. Apple 2nd time around black turtleneck takes over, communicating the cool look of Apple w/Jobs v2.0.
Just my toonies worth