Laptop Bag Advertising 2011

OK – You asked for it.

The advertising spots on my laptop sold out in less than 12 hours for 2011.

A few savvy companies asked if they could advertise on my laptop bag instead, as the laptop was sold out.

I said I’d check. I did.

And I found a new laptop case for 2011 that will allow for 6 iPhone sized logo ads to be produced and sewn on.  These will be professionally produced badges and will be professionally sewn on the front of the laptop bag.

Remember – the advertising value here is huge – I spend a LOT of time in Airports, with groups of Entrepreneurs/CEOs.  And a ton of time in business lounges, etc.

Your logo will be seen by thousands of people throughout the year.

As well your logo & the advertising on my laptop bag (which is the first I’ve heard of) will be talked about a number of times on my Blog, on Twitter, FaceBook, LinkedIn etc.

ONLY 6 Spots available for 2011.  $2,500 per spot.  And I still have to approve advertisers, as I can only recommend brands I love.

This is the exact bag your ads will be one.  You can even pic the placement (priority order of when you book with me).

While everyone else is recession minded and shutting down production, you’re going to be planting the seeds for growth.

I was working with a client in Berlin who mentioned that they just landed a TV advertising deal where they don’t pay any fixed advertising fees. Instead, they negotiated a revenue-share deal with the TV station where they make a bit of money off of each new client their TV ads generate.

Remember, advertising outlets like TV, radio, magazines, newspapers and websites have no hard costs to run your ad.  For TV and radio, it’s airtime.  For magazines and newspapers, it’s a piece of paper they have to print anyway (one piece of paper in a magazine ends up being four full page ads and a staple in the middle).  Often, and especially now, magazines will run ads for free or very cheap if they are going to print the next day. Any unsold ad space in newspapers can never be re-sold.  Once Tuesday’s issue goes to print, it’s over for that specific window of sales potential.  It’s not as if it were a bottle of wine they are selling, which if not sold today, they can always sell tomorrow.

All media outlets have expiring inventory and they will sell their space for whatever they can negotiate as a price for at that time.

Years ago, I ran a very large barter company and we had tons of clients in advertising.  They would all trade advertising space for products from other companies.  All those ads you see in magazines for golf courses and hotels were not paid for with cash.  They were all paid for by the golf course trading twenty, fifty, or one hundred green fees in exchange for the ad. What about the hotel advertised on page 2? About ten to twenty nights in a hotel room for the ad.  It doesn’t cost a golf course anything to trade green fees except the cost of a scorecard and pencil–the golf course and hotel room will still be there the next day to re-sell to someone paying cash.  If you can trade your products or services with the media, they’ll turn around and re-sell it for cash to their clients later, too.

Don’t be afraid to negotiate the price, too; all advertising gets cheaper the closer it is to the date or time the ad will run, as I mentioned earlier.  I’ve negotiated millions of dollars of radio and TV ads, which were “pre-emptable.” We got them for fifty percent off, but if someone else came along willing to pay full price they’d cancel our ads. “Great,” I’d say. “I’m building a brand for years to come – I’ll take as many 50% off ads as I can get.” Someone else can pay full price.

I live by an old adage that always helps me through downturns:
“Early to bed, early to rise. Work like hell and advertise…”

pic Por Homme

Laptop at TEDx

Last year, I sold 5 spots for great B2B companies to advertise on my laptop.  We had a waiting list within days.

Now, for 2011, there are three spaces available (2 have already sold for 2011, 1 spot is already taken for 2012).  The 6th space is donated to Kiva.org as I did last year.

Only 3 spots left.

If you want your company name & logo in front of thousands of entrepreneurs and business people throughout North America and occasionally globally this year. Try it.

I’ll be speaking at more EO & YPO chapters than ever before.  I’ll be speaking at dozens of conferences, flying business class, and as usual spending time in airport business lounges.

My MacBook Pro is with me and pretty much always out and being used.  I take it out in all my meetings regardless of who I’m working with.

I will also post about the advertising companies on my Blog and regularly all year on Twitter, FaceBook & LinkedIn.

Why sponsor my Laptop for all of 2011? This will get your logo seen by tens of thousands of influential business people this year.

It’s pretty widely known that my nickname is ‘Connector’ so you know I’ll be telling everyone that your company is sponsoring my laptop too.

Ya – and it’s capped at 5 (2 Sold – Now 3 left) placements…

First come first serve (but I have to like the brands)… i.e. the only chair company I could rave about is Herman Miller with their Aeron, and my favorite headsets are from Headsets.com etc.  I have to be able to say no if the brand doesn’t fit.

I’m auctioning off five (2 Sold – Now 3 left) sticker spaces on my MacBook Pro cover for $2,500 a piece. That comes out to about $200 a month, or $50 a week.

They will stay on my laptop all year, and you’ll “own” that piece of real estate on my laptop case. If anyone asks about your sticker, I’ll send him or her to whatever website/email address you want.

Want in? Email me – Cameron@BackPocketCOO.com

Parketing, which is parking branded vehicles at high traffic locations has been around forever yet many companies still don’t leverage its power.

My dad used to have his company logos and lists of the products he sold on our family car! It served as a rolling billboard, and he parked it strategically: no matter where we went, he found the spot that would garner the most views from passing pedestrians and other drivers.

Later, with College Pro Painters, many of us painted our old, used vehicles in a bright yellow color with our huge red and white company logos.  These “big bird” vans, as they were called, attracted attention and got us clients.  Some franchisees even “bartered” with gas stations: in exchange for parking their vans at the stations overnight, College Pro Painters would buy gas from the proprietor all summer long. The arrangement benefitted all those involved, and put College Pro Painters front and center at all times of the day.

To this day 1-800-GOT-JUNK? branded trucks and wrapped cars are a huge percentage of how people first heard about the company.  And even if you have to park your vehicle in a questionable area, potential repair costs due to vandalism are far outweighed by the free marketing exposure you’ll get.

Last time I checked, your prospects aren’t walking around your parking lot.  They are driving down the streets in the areas near their homes and offices.  Where are your company cars & trucks parking tonight? This is one great and effective way of getting you FREE PR!

People won’t think to use your product or service if they don’t know your brand.

Since you have to wear clothes, why not put them to work marketing your product or service? It’s an easy win for your company, and in some instances, such as networking events and conferences corporate clothing will help you stand out in a sea of suits.

Every time I wear branded clothing, someone comments and asks me about my company.

Even as far back as College Pro Painters, our painters wore shirts emblazoned with our logo, so that while they were up on ladders people would see our brand. This also proves helpful when recruiting for new employees: one summer I had my painters wear their painting shirts with huge logos to the university pub.  I bribed them with free beer to do it, and needless to say, it helped me find new painters every time.

While building 1-800-GOT-JUNK?, I would place my branded jacket on the outside of chairs so it would be seen while I was sitting down. On planes, I’d fold it in such a way that the logo stood out even when placed in overhead bins. I was relentlessly getting my name out to prospects.  I even made license plates with my company name on it for two companies I built.  At conferences of sometimes 2,000 people there were four of us in 1-800-GOT-JUNK? fleeces with huge logos on our backs. People thought there were at least 20 of us walking around because they saw our logos so often in the middle of all the suits.

Many have already heard that five awesome companies paid to have advertising on my MacBook Pro for 2010.  They are already getting great exposure too.

Upon finding that the 5 ad spots were already taken before he could grab one EO member John Ruhlin offered to advertise on the back of my iPhone.  In exchange for the one year placement John traded me $2,500 worth of awesome, high end, personally engraved Cutco Chefs knives – a wicked set.

These knives are one of the product lines he helps companies use to reward their top clients in unique ways, and also to get into the doors of CEOs they are targeting.

John had me at hello – remember he’s the guy who blew me away two years ago by filling my hotel room with clothes from Brooks Brothers.  Now we’re close enough friends that I was invited to his wedding, and that he knew I loved cooking.  iPhone Ad for a year in exchange for the best chefs knives.  Done…

I always ask the CEO’s that I coach these questions:

What are you doing to thank your top clients ?  How are you getting creative with your advertising ?  Let’s hear from you…

I just realized how lucky I am. 

Over the past twenty years that I’ve been a business coach, I’ve worked REALLY hard to build awesome companies, build great teams, and build the trust of entrepreneurs around the world.

I was just getting ready to upload this photo and realized that these six companies are ones I’m humbled to have built the trust of.

Five of these great brands have paid $2,500 each to put their logo on my laptop for 2010.

The companies are: Outsourcing Things Done, Maverick Business Adventures, Grasshopper.com, Media Temple, and Hire Better.  I got so lucky to find such awesome ones.  And in the process I turned down many others (some who just didn’t get in early enough, and others who weren’t just the perfect fit yet).  Anyway – thanks to all of them.

Yes they are paying me – but you all know me – I wouldn’t rave about them if I didn’t love them.  And if anything changed – I’d be the first to give them there money back and take the sticker off too.

I’m lucky to have such great brands supporting me that you’d be smart to check out too.

Lastly, yes there are 6 stickers here.  I gave one free spot away to the non-profit that I support.  I contacted the CEO of Kiva.org and asked him if he’d like to be on my laptop with the other brands.  He loved the idea and said yes.  I then told him I’d give them the spot for free because their mission was so similar to mine.  They are all about helping entrepreneurs grow too.

This year, I’ll be speaking in front of tens of thousands of entrepreneurs.  They’ll all see these six logos.  And trust me, I’ll be raving about them all year too.

To days ago I decided to sell 5 spots on my laptop to 5 great brands to advertise on for 2010 (4 are already taken, only 1 left).

Another company will be taking the back of my iPhone – so that’s now sold too.

The most recent two brands to take spots are:

3rd spot went to Media Temple – an awesome company that hosts websites for large companies like (Starbucks, Sony & Volkswagen) & small companies (too many to list

The company grabbing spot #4 is Grasshopper.com – Great brand that launched last year in an awesome way sending chocolate covered grasshoppers to thousands of bloggers & media.  They provide a virtual phone system designed for entrepreneurs.  Check em out.

The first two spots went to Outsourcing Things Done and Maverick Business Adventures who I introduced on the blog post before this one.

If you want your company name & logo in front of thousands of entrepreneurs and business people throughout North America and occasionally globally along with these four early adopters this year – move fast.

Only 1 spot left.

I’ll be speaking at dozens of conferences again, flying business class on all flights, and spending time in airport business lounges.  My MacBook Air is with me and pretty much always out and being used.  I take it out in all my meetings regardless of who I’m working with.

And I’m also planning to post about it the companies sponsoring my laptop on my Blog, Twitter, FaceBook & LinkedIn.

If you sponsor my Laptop for 2010, your logo will be seen by tens of thousands of influential business people & CEOs.

I’m also planning to get my laptop some press this year too…

It’s pretty widely known that my nickname is ‘Connector’ so you know I’ll be telling everyone that your company is sponsoring my laptop too.

The price for a spot is $2,500. That comes out to about $200 a month, or $50 a week. Your company logo will stay on my laptop all year, and you’ll “own” that piece of real estate on my laptop case.

If anyone asks about your sticker, I’ll send him or her to whatever website/email address you want. Want in? Email me – Cameron@BackPocketCOO.com

Yesterday I decided to sell 5 spots on my laptop to 5 great brands to advertise on for 2010 (2 are already taken, only 3 left).

And someone offered to pay to advertise on the back of my iPhone – so that’s now sold too.

The 1st brand to grab a spot was Outsourcing Things Done.  They are an awesome place for entrepreneurial company to get a ton of misc stuff done far cheaper than using full time staff.

The 2nd brand to grab a spot is Maverick Business Adventures (yes the company owned by internet guru Yanik Silver).  This company of his organizes fantastic adventures for select groups of entrepreneurs every couple months.

If you want your company name & logo in front of thousands of entrepreneurs and business people throughout North America and occasionally globally along with these two early adopters this year, you gotta move fast.

Only 3 spots left.

I’ll be speaking at dozens of conferences again, flying business class on all flights, and spending time in airport business lounges.  My MacBook Air is with me and pretty much always out and being used.  I take it out in all my meetings regardless of who I’m working with.

And I’m also planning to post about it the companies sponsoring my laptop on my Blog, Twitter, FaceBook & LinkedIn.

If you sponsor my Laptop for 2010, your logo will be seen by tens of thousands of influential business people & CEOs.

I’m also planning to get my laptop some press this year too…

It’s pretty widely known that my nickname is ‘Connector’ so you know I’ll be telling everyone that your company is sponsoring my laptop too.

The price for a spot is $2,500. That comes out to about $200 a month, or $50 a week. Your company logo will stay on my laptop all year, and you’ll “own” that piece of real estate on my laptop case.

If anyone asks about your sticker, I’ll send him or her to whatever website/email address you want. Want in? Email me – Cameron at BackPocketCOO dot com

Laptop Advertising - 5 Spots Available for 2010

First 5 (2 Sold – Now 3 left) great brands will get these spots…

Want your company name & logo in front of thousands of entrepreneurs and business people throughout North America and occasionally globally this year?

This year I’ll be speaking at more EO & YPO chapters than ever before.  I’m even speaking at three EO & YPO Global Leadership Conferences this year.

I’ll also be speaking at dozens of conferences again, flying business class on all flights, and spending time in airport business lounges.

My MacBook Air is with me and pretty much always out and being used.  I take it out in all my meetings regardless of who I’m working with.

If you want to sell franchises, or market subtly to entrepreneurial audiences this is a great way to get some exposure.

I’m also planning to post about it on my Blog, Twitter, FaceBook & LinkedIn.

Sponsor my Laptop for all of 2010? This will get your logo seen by tens of thousands of influential business people this year.

I’m also planning to get my laptop some press this year too…

It’s pretty widely known that my nickname is ‘Connector’ so you know I’ll be telling everyone that your company is sponsoring my laptop too.

Ya – and it’s capped at 5 (2 Sold – Now 3 left) placements…

First come first serve (but I have to like the brands)… i.e. the only chair company I could rave about is Herman Miller with their Aeron, and my favorite headsets are from Headsets.com etc.

I’m auctioning off five (2 Sold – Now 3 left) sticker spaces on my MacBook Air cover for $2,500 a piece. That comes out to about $200 a month, or $50 a week.

They will stay on my laptop all year, and you’ll “own” that piece of real estate on my laptop case. If anyone asks about your sticker, I’ll send him or her to whatever website/email address you want.

Want in? Email me – Cameron at BackPocketCOO dot com