Go to the HOME page
FOLLOW ME ON: FACEBOOKTWITTER
 
CONTACT
 
Home Training DVDs Coaching/Mentoring Speaking Who is Cameron Press
 
 

Brand

Brand Everything

Posted by Cameron on January 26, 2012
Culture / 1 Comment

Uranus

Give your meeting rooms names. Our offices at Ubarter.com had boardrooms named after the planets.

The boardroom furthest from the CEO’s office was called Pluto (the planet furthest from the sun).  Guests would always chuckle when they were told the meeting would be held in a room called Neptune.

If possible, engage all your employees in the naming process. Don’t just slap a name on a boardroom without any employee input. Culture should flow from the inside out, not the other way around. And yes, it always got a huge laugh when someone asked where the CEO Dwayne was, and the reply was ‘he’s in Uranus’.

And put up huge positive sayings in vinyl letters or on canvasses you design. Pick words or sayings that add value and mean something to your staff, not lame, obscure quotes that don’t have any relevance to your team. This might not be possible right away, but as you cultivate real work culture, it’ll be a lot easier to speak the language of your employees.

One example is have a ‘Can You Imagine?’ wall – where employees, customers and suppliers can put up great ideas.  Big, crazy, audacious ideas that provoke thinking. Make sure they align with company values, but be open to Also include goals and core values on the wall, that way no one will ever forget their purpose.

Tags: , , ,

What’s Your Personal Brand…

Posted by Cameron on May 25, 2010
Marketing / 4 Comments

What’s your personal brand?

Three years ago when I wrote my Painted Picture it was a mix of Brooks Brothers confidence & J. Crew casual.  Ummm that’s kind of changing. As a business coach, I make sure that I look presentable whenever I talk to different CEO’s all over the world.

When I did speaking events I’d always be wearing a Brooks Brothers button down shirt.  Ya, I’ll still wear them once in a while.

However, I’ve recently discovered Robert Graham Designs – and his shirts are REALLY working for me.  I expect that I’ll be wearing these more and more going forward during my speaking events too.   They feel like the real authentic me too.  I sure know that I’ll be wearing them out & about a lot.

There is certainly a buzz about Robert Graham shirts building but I’d like to think I was pretty early at finding out about them.  Certainly early at shouting about them.

Who do you wear that makes you feel like you ?  What clothes will you rave about ?

Tags: , , ,