A few years ago, I read a book called The Dream Manager by Matthew Kelly, and it blew me away.

The general premise that I took away from this four hour business-changing read is that if you care more about your employees’ personal goals than the company work they are doing, they’ll go through brick walls for you to build your company.

Sounds odd, but focusing on employees’ dreams will change them forever, and they’ll associate that positive feeling with your company.

How to Use Dreams

One easy, fun and impactful system you can put in place is called the “101 Dream Goals.”  Give each employee thirty minutes and have them write as many things they can think of that:

· They’d like to buy

· They’d like to do

· They want to learn

· They want to try for the first time

· Personal goals they want to achieve

· Sights they want to see

· Places they want to go

I then coach and mentor CEO’s to start spending time every day or every week helping them to make their dreams happen, one by one.  Many of them won’t involve any time or money either. Employees will begin to feel a huge connection with you as you help them to achieve their personal goals with nothing expected in return.  When employees see the company really caring about them as people with dreams, some pretty awesome cultural stuff starts to happen. That’s why in my CEO coaching I talk about Employees personal dreams so often.

Three of my employees had student debt and they felt like they were being crushed by it.  They had no family support showing them how to get out of it and it never would have come up had they not written “get out of debt” on their list of goals.  I asked the three of them if they were OK with me getting them all together to help them out.  All expressed interest in meeting up.  We set up a dinner club – I was buying – and for a few months we met to review budgets that included debt repayment, investing and spending plans I’d put each of them on.  Within six months, all were either out of debt or substantially on their way to getting out of debt.  Two had started companies.  All three were investing, and two were actually using my stockbroker as an adviser.  All were thrilled.

Another one of my employees had on his list that he wanted to watch our national hockey league team, the Vancouver Canucks, have a pre-game practice and then sit behind the bench to watch the actual game.  For him it seemed like an unattainable goal. I made one call to Mike Johnson, the Assistant Coach from the Vancouver Canucks, who not only made it all happen, but a few of the players took Geoff out for drinks after the game.  And yeah, he’d go through brick walls for me now, too.

When you really care for your employees like the family you say that you are, that means caring for them personally and not just talking to them about what has to get done to build your company.

For information on this topic, check out: Leadership at 100MPH.

This video of Daniel Pink’s is one of the most important ones that business people will watch. 10 minutes. Watch it. Comments ?

The best potential employees aren’t looking for a job because they’ve already got one. That’s why you have to poach them.

In close to thirty years of my professional life, I’ve only had two job interviews. The rest of the time I was poached by one company while working for another.

I always advise the CEOs that I mentor that there are lots of reasons why finding the right people is hard, but if you want your business to be exceptional, your staff must be exceptional people. It takes work but it’s worth the investment of time.

I had to remind someone of this while on a multi-city speaking engagement. At a talk in Sydney, Australia, a member of the audience commented, “What you don’t realize is we have a really tight economy in Sydney right now, and there are just no employees out there. We have the lowest unemployment in forty years.” I replied that I felt her pain—in Vancouver, we were at the lowest in fifty years! But honestly, I asked, what difference does it make? Even in tight job markets the great employees still exist, they’re just working somewhere else.

Poach them!  Show them why working for you is WAY better!

For information on this topic, check out: Leadership at 100MPH.

Every company has them.  Most CEOs don’t know who they are.  In fact most companies miss the diamonds sitting right in front of them.

Instead of going outside your company and recruiting people, companies need to really get to know their own people first.  Every company has diamonds in the rough.

The other day I met with an employee from a well known Vancouver company.  The employee is fantastic.  Yet due to some internal politics they are being kept in ‘their box’ and aren’t getting any visibility with the CEO and leadership.  Shame.  Because if the leaders don’t quickly see what this person has to offer a) they’ll leave and b) someone else will ‘hire a superstar’ from outside.

I coach CEOs that they should be spending time each week getting to know the talent they have 2-3 levels beneath them on the Org Chart.  CEOs should be figuring out who they have on their bench that are not being challenged yet by their VPs & Directors.

Years ago I found numerous employees who were diamond in the rough but worked in completely different business areas than they do now.  By spending time with them on the floor, going for coffee with them, getting to know their personal dreams, and as Tom Peters challenged us to do in his book In Search of Excellence with MBWA (Management By Walking Around), I uncovered the diamonds.

Who are your company’s diamonds?  Who will find them first?  You or the competition?

For more information on this topic, check out: Building a World Class Culture and Leadership at 100MPH.

In my second year of university I took an organizational behavior course. One day my professor was teaching us how to hire people. I remember thinking, “This is stupid. It’s all textbook stuff that he’s just reading to us. I’ll bet he’s never interviewed or hired anyone.” So I threw my hand up and asked him point-blank, “Um, have you ever actually interviewed or hired anyone?”

“No, have you?” He replied. Uh, wrong question!

I replied, “Yes, in fact, I have. I have nine people working for me now in a house painting business I started.” 
Wrong answer!

The whole class turned around to look at me after my response, and right then and there I began teaching people how to hire great employees as I went on a fifteen-minute diatribe of what it’s really like to hire awesome people. This is the time I actually started using my business coaching and mentoring skills.

I didn’t become BFFs with the prof, but I got a cute girl’s phone number and serious classroom clout.

Just a quick reminder to put down the books and start doing it – you’ll learn more than the books can teach you.