People won’t think to use your product or service if they don’t know your brand.
Since you have to wear clothes, why not put them to work marketing your product or service? It’s an easy win for your company, and in some instances, such as networking events and conferences corporate clothing will help you stand out in a sea of suits.
Every time I wear branded clothing, someone comments and asks me about my company.
Even as far back as College Pro Painters, our painters wore shirts emblazoned with our logo, so that while they were up on ladders people would see our brand. This also proves helpful when recruiting for new employees: one summer I had my painters wear their painting shirts with huge logos to the university pub. I bribed them with free beer to do it, and needless to say, it helped me find new painters every time.
While building 1-800-GOT-JUNK?, I would place my branded jacket on the outside of chairs so it would be seen while I was sitting down. On planes, I’d fold it in such a way that the logo stood out even when placed in overhead bins. I was relentlessly getting my name out to prospects. I even made license plates with my company name on it for two companies I built. At conferences of sometimes 2,000 people there were four of us in 1-800-GOT-JUNK? fleeces with huge logos on our backs. People thought there were at least 20 of us walking around because they saw our logos so often in the middle of all the suits.
