Richard Branson, Bill Gates, and every entrepreneur I’ve ever met has ridden the roller coaster of running a business.

The key to riding it out is that you’ve really got two choices: You can hold on and scream, or you can wave your hands in the air and have fun. Either way, you’re going to ride it.

I didn’t come up with the idea of the Transition Curve but what I figured out what entrepreneurs should or shouldn’t do when they are at each stage.  It’s one thing to identify the feelings at each stage, and another thing entirely to know what to do when you’re on the ride itself.

WARNING: DO NOT THINK THESE WON’T HAPPEN TO YOU. IF YOU’RE HUMAN THEY WILL!!

Stage 1: Uninformed Optimism

Uninformed Optimism is the stage on a real roller coaster just when you’re getting to the top. You have feelings of adrenaline pumping through your veins, excitement, nervous energy and many other feelings.

In the world of running your own business, when you get to this stage, you’re excited, filled with energy, passion and it’s fun.  No coffee is needed – you’re ON FIRE. You don’t really know what’s coming next, but you’re excited about the future regardless.

However, the excitement is also built on the unknown. You just think you’re invincible at this stage.

This optimism should not be discouraged but entrepreneurs need to recognize that’s what they’re feeling, and should harness it and use it to be successful. If you’re being coached or mentored by someone at this stage, ensure they don’t contribute to your already unrealistic expectations.  Don’t let them oversell or overexcite you.  Just harness the energy you already have.

Also, recognize that this enthusiasm and optimism won’t last.  In the near future, it will change and you will become increasingly disappointed, discouraged, and pessimistic. That’s normal, but also temporary.

Stage 2: Informed Pessimism
As you ride over the top of the roller coaster curve, you’ve now got a little bit more information and you have feelings of fear, nervousness, and frustration. You might even want to get off the ride.  You’re thinking, “I’m not really sure what’s coming yet, but I’m getting a little nervous in my gut about it!”

You’ll begin to become a little bit more pessimistic on your whole business.  You’ll focus a bit more on the shortcomings.  Your glass starts looking half empty instead of the half full.

Stage 3: Crisis of Meaning

Then you hit a stage called ‘Crisis of Meaning.‘ This is when you’re really scared. You’re in despair. This is like you’re standing on the edge of a cliff ready to jump. Your thoughts might be something like, “Today the coaster’s going off the bottom of the track for the very first time. I’m going to die!”  You feel helpless, terrified and frozen.

Stage 4: Crash & Burn (optional)

If you don’t pull through the bottom of the curve and round the corner, then you will Crash & Burn. Crash & Burn is basically when you go bankrupt, are forced to sell or whatever other horrible catastrophe befalls your business.

Sometimes it takes a massive amount of effort, tears and tenacity to pull through this stage. If you’re working closely with a good coach they should help you identify in advance all of the support groups or activities; which you can use to reduce stress and turn around these situations.

Often this is a stage where franchisees do much better than solo companies. Many franchisors are good at helping franchisees avoid problems at this stage because they have seen it so many times already with other franchisees. 85% of all solo businesses fail within the first year.  And something like 85% of the surviving 15% fail in the next four years. The odds aren’t good that you’re going to get through this whole curve.

The people that do actually get through it are the ones that recognize they are starting to have those feelings and quickly turn for support from whomever can help. You just have to ride it out, and knowing that you’re going to get through the other side is important.

Stage 5: Hopeful Realism/Informed Optimism

At the stage called Informed Optimism, you’re calm and informed.  You might even say you are cautiously optimistic.

This is the first article of mine to be published on the American Express Open Forum…

Hope you enjoy it…

I’d love your comments on their site – and suggestions for future articles you want from me there too.

May 18, 2010 -

I always suggest the CEO’s that I coach to read this article.

This article is about the emotional intricacies of being a CEO or entrepreneur and the emotional roller coaster you’ll ride, or are already riding.  Marc Andreesen, co-founder of Netscape, once wrote:……

Many extremely successful entrepreneurs are even clinically diagnosed Manic Depressive or Bi-Polar (Bi-Polar Disorder is nicknamed, “The CEO Disease”).

Francis Ford Coppola has it.  So does Ted Turner. Jim Clark, cofounder of Netscape, was described in Business Week by Netscape’s other cofounder, Jim Barksdale, as someone “who has his mania only partly under control.  He’s a perpetual motion machine with a short attention span, forever hurtling at unsafe speeds. When his forward motion is impeded, Clark becomes irritable and bored.  In his search for the stimulation of the ‘new, new thing,’ he quickly loses interest in the companies and ideas he starts and tosses them into the laps of his bewildered employees.”

Bill Gross, CEO of Idealab, was written up by a Fortune editor who apologized and said, “I believed him because I was dazzled by him. He had an infectious boyish enthusiasm that was charming and irresistible. He spoke so rapidly—jumping from topic to topic as if he were hyper-linking.  It was hard to keep up with him.  He had so much energy he seemed constantly on the verge of jumping out of his skin. He bubbled over with optimism.”

Apple CEO Steve Jobs has been described as “hypomanic” and “unable to think outside the box – because he doesn’t even see the box.  He’s also been described as quick to fly off the handle emotionally.

Here’s a note from a CEO’s blog:

“Today is Wednesday, and I haven’t been able to accomplish anything so far this week. It’s not that I don’t have plenty to do – I just can’t shake this depression long enough to do it. Last week I was a whirlwind – this week I’m a slug. My insomnia has been bad the past week or so, and it’s only when my body can’t go on any longer that I sleep. This lack of sleep makes my mind sluggish too…and it takes a great deal of time and effort to accomplish even the simplest of tasks. Intellectually I know what needs to be done…but emotionally I just don’t have what it takes to get a move on….

I’m trying to take things one day at a time, but it’s so hard to keep from thinking of what the future holds in store for me.  I’m sad that I didn’t do more to keep in touch with friends I have known for years. I guess I could attempt to re-connect with some of these folks, but the embarrassment of my current situation is just too much right now…. sigh.

Something needs to change pretty soon or I’m afraid I won’t be able to crawl out from under my rock and I’ll end up in a home, or worse. This is not a good day at all. Perhaps tomorrow will be better. “

It’s not about what’s in your head, it’s about what’s in your gut.

How will you use what you’re feeling to help you become really successful??

I hope you are seeking the answer.  This is one of the many areas I mentor the CEOs I do in our bi-weekly coaching sessions too.

Entrepreneurship puts you on an emotional roller coaster unlike anything else on earth.

You will flip from being convinced you will own the world, to being overwhelmed by doom and ruin, and back again. Over and over. And over.

There is so much uncertainty and risk around everything you are doing. Will the product ship on time? Will anyone use it? Will your competitor beat you to market? Will anyone invest in the company? And on and on and on…

The level of stress you are under as an entrepreneur magnifies those data points into extreme highs and lows at whiplash speed and huge magnitude

Sound like fun?

I have known entrepreneurs that well since I’ve been in this field for years now. I started coaching and mentoring CEOs and I really got to know what an entrepreneur’s traits are.

Most entrepreneurs have at least five of these traits.  Do you?

• Are you filled with energy?
• Does your mind get flooded with ideas?
• Are you driven, restless, and unable to keep still?
• Do you often work on little sleep?
• Can you be euphoric?
• Do you easily get irritated by minor obstacles?
• Can you burnout periodically?
• Do you act out sexually?
• Do you feel persecuted by those who do not accept your vision?

Don’t worry, but the reality is, this is what happens to stable entrepreneurs. This is one of the many areas I regularly coach & mentor entrepreneurs so they learn how to overcome and leverage each stage of.